STRATEGI BAURAN PROMOSI DAN ANALISA SWOT PADA ERA NEW NORMAL (STUDI PADA SEKOLAH SWASTA DYNATA BALI)

Becoming a favorite private school in providing educational services is the dream of every education service provider. The COVID-19 pandemic has caused reduction interest new students to attend schools, making it difficult for providers develop and provide best services. This study aims determine promotion mix strategy SWOT analysis elementary schools Bali New Normal era. research qualitative sourced from interviews. object this Dynata Elementary School. result that can formulate ST using strength overcome threats based on focus dimensions sales personal selling. be useful who are relatively able compete Era.